Virtual community: Its contribution to customer relationships by providing social capital

Journal of Relationship Marketing

Volumn 4, Issue 1-2, 2005, Pages 91-109

  Bauer, Hans H ^a   Grether, Mark ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Commitment; Satisfaction; Trust

Indexed keywords

EID: 33748055757     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v04n01_07     Document Type: Article

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