A study on the cognitive thresholds of formal styles

Concurrent Engineering Research and Applications

Volumn 14, Issue 3, 2006, Pages 207-218

  Chen, Kuohsiang ^a   Chang, Tsung Yu ^b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b SHU TE UNIVERSITY   (Taiwan)

Author keywords

Cognitive thresholds; Form element; Formal language; Formal style; Kansei engineering

Indexed keywords

CUSTOMER SATISFACTION; FORMAL LANGUAGES; FUZZY SETS; MARKETING;

FORM ELEMENT; FORMAL STYLE; KANSEI ENGINEERING; SEMANTIC DIFFERENTIAL ANALYSIS;

COGNITIVE SYSTEMS;

EID: 33747888191     PISSN: 1063293X     EISSN: 15312003     Source Type: Journal    
DOI: 10.1177/1063293X06068388     Document Type: Article

References (18)

1. Anderson, J. R. (1990). Cognitive Psychology and Its Implications, 3rd edn, New York: W. H. Freeman and Company.
2. Bowman, W. J. (1968). Graphic Communication, New York: John Wiley & Sons, Inc.
3. Chan, C.-S. (1992). Exploring Individual Style in Design, Environment and Planning B: Planning and Design, 19: 503-523.
4. Chan, C.-S. (1994). Operational Definitions of Style, Environment and Planning B: Planning and Design, 21: 223-246.
5. Chen, K. (1995). Form Generation and Style Association, PhD dissertation, Institute of Design, Illinois Institute of Technology, Chicago, IL, USA.
6. Chen, K. and Owen, C. L. (1997). Form Language and Style Description, Design Studies, 18 (3): 249-274.
7. Chuang, M. C., Chang, C. C. and Hsu, S. H. (2001). Perceptual Factors Underlying User's Preferences Toward Product form of Mobile Phones, International Journal of Industrial Ergonomics, 27: 247-258.
8. Dai, Y.-J. (1991). Statistical Concepts and Methods, Taiwan: San-Ming Publishing House.
9. Doblin, J. (1987). Discrimination: The Special Skills Required for Seeing, and the Curious Structure of Judgment, Design Processes Newsletter, Institute of Design, Illinois Institute of Technology, Chicago, IL, 2 (4): 1-6.
10. Dondis, D. A. (1973). A Primer of Visual Literacy, Cambridge, MA: The MIT Press.
11. Guralnik, D. B. (1984). Webster's New World Dictionary of the American Language, New York: Simon & Schuster, Inc.
12. Lin, Y.-R. (1996). The Form Elements that Form Product Identity - with Small Home Appliances as Examples, Master Thesis, National Chiao-Tong University, Shin-Chu, Taiwan.
13. Osgood, C. E., Suci, G. J. and Tannenbaum, P. H. (1957). The Measurement of Meaning, Chicago, IL: University of Illinois Press.
14. Pile, J. (1990). Dictionary of 20th-Century Design, New York: Facts on File, Inc.
15. Saussure, F. D. (1977). Course in General Linguistics, New York: Noonday Press.
16. Shaw, K.-A. (1995). The Operation of Product Styles - with Ming-styled Chairs as Examples, Master Thesis, National Chiao-Tong University, Shin-Chu, Taiwan.
17. Wickens, C. D., Gordon, S. E. and Liu, Y. (1998). An Introduction to Human Factors Engineering, New York: Addison-Wesley Longman.
18. Yeh, W.-D. (1993). Exploring Color Images using Fuzzy Set Theory, Master Thesis, National Cheng-Kung University, Tainan, Taiwan.