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Volumn 31, Issue 3, 2006, Pages 395-408

Media reputation of the insurance industry: An urgent call for strategic communication management

Author keywords

Insurance; Media coverage Spitzer; Reputation management; Trust; Value reporting

Indexed keywords


EID: 33747882301     PISSN: 10185895     EISSN: 14680440     Source Type: Journal    
DOI: 10.1057/palgrave.gpp.2510086     Document Type: Article
Times cited : (18)

References (11)
  • 7
    • 33747892121 scopus 로고    scopus 로고
    • 25 November 2005
    • Handelsblatt (2005) 'Allianz droht Rechtsstreit', 25 November 2005, p. 26.
    • (2005) Allianz Droht Rechtsstreit , pp. 26
  • 11
    • 33747885438 scopus 로고    scopus 로고
    • Imageschaden à la Spitzer möglich
    • Vollbracht, M. (2005) 'Imageschaden à la Spitzer möglich', Media Tenor 12(150): 50-51.
    • (2005) Media Tenor , vol.12 , Issue.150 , pp. 50-51
    • Vollbracht, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.