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Volumn 31, Issue 3, 2006, Pages 395-408
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Media reputation of the insurance industry: An urgent call for strategic communication management
a
Media Tenor
(Germany)
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Author keywords
Insurance; Media coverage Spitzer; Reputation management; Trust; Value reporting
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Indexed keywords
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EID: 33747882301
PISSN: 10185895
EISSN: 14680440
Source Type: Journal
DOI: 10.1057/palgrave.gpp.2510086 Document Type: Article |
Times cited : (18)
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References (11)
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