Political marketing: The causes of an emerging democratic deficit in Britain?

Journal of Nonprofit and Public Sector Marketing

Volumn 14, Issue 1-2, 2005, Pages 5-26

  Lilleker, Darren G ^a  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Branding; Party politics; Political marketing; Voter disengagement

Indexed keywords

EID: 33747612595     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v14n01_02     Document Type: Article

References (29)

1. Aaker, David A. (1991), Managing Brand Equity, New York: Macmillan.
2. Allender, Paul (2001) What's wrong with New Labour, London: Verso.
3. Barratt-Brown, Michael, and Ken Coates (1996), The Blair Revelation: Deliverance from Whom?, Nottingham, UK: Spokesman.
4. De Chernatony, Leslie. and Malcolm H.B. McDonald (1996), Creating Powerful Brands, Oxford: Butterworth-Heinemann.
5. De Chernatony, Leslie (2001) From Brand Vision to Brand Evaluation: strategically building and sustaining brands, Oxford: Butterworth-Heinemann.
6. Desai, Radhika (1994) Intellectuals and Socialism: Social Democrats and the Labour Party, London: Lawrence & Wishart.
7. Giddens, Antony (1994), Beyond Left and Right: The future of radical politics, Cambridge: Polity.
8. Gould, Philip (1998), The Unfinished Revolution: How the modernisers saved the Labour Party, London: Little Brown and Co.
9. Kapferer, Jean-Noel (1997), Strategic Brand Management, London: Kogan Page.
10. Kirchheimer, Otto. (1966) "The Transformation of Western European Party Systems" in Political Parties and Political Development, eds Myron Weiner and Joseph LaPalombra, Princeton: Princeton University Press, p-p.
11. Lees-Marshment, Jennifer (2001), Political marketing and British political parties: The party's just begun, Manchester, UK: Manchester University Press.
12. Lees-Marshment, Jennifer. and Darren Lilleker (2001), "Political marketing and traditional values: Old Labour for new times," Contemporary Politics, 7 (3), 205-216.
13. Lees-Marshment, Jennifer. and Stuart Quayle (2001), "Empowering the Members or Marketing the Party? The Conservative Reforms of 1998," Political Quarterly, 5, 204-212.
14. Lilleker, Darren G (2002), "Whose Left? Working class political allegiances in post-industrial Britain," International Review of Social History, 47, 65-85.
15. Maarek, Phillippe (1995), Political Marketing and Communication, London: John Libbey.
16. Mandelson, Peter (2002), The Blair Revolution Revisited, London: Politicos.
17. Mandelson, Peter, and Roger Liddle (1996), The Blair Revolution: Can New Labour Deliver?, Boston, MA: Faber & Faber.
18. Marquand, David (1988), The Unprincipled Society, London: Jonathan Cape.
19. Ohmae, Kenneth (1982), The Mind of the Strategist, Harmondsworth, UK: Penguin.
20. Palmer, Jerry 2002, "Smoke and mirrors: Is that the way it is? Themes in political Marketing," Media, Culture and Society, 24 (3), 345-363.
21. Panebianco, Angelo. (1988) Political Parties: Organisation and Power, Cambridge: Cambridge University Press.
22. Rae, Saul Forbes (1939), "The Oxford By-election: A study in the straw vote," Political Quarterly, 10(2), 15-28.
23. Seldon, Antony. and Peter Snowdon (2001), A New Conservative Century, London: Centre for Policy Studies.
24. Stephens, Philip (1996), Politics and the Pound: The Conservative's struggle with sterling, London: Macmillan.
25. Shaw, Eric (1994), The Labour Party since 1979: Crisis and Transformation, London: Routledge.
26. Triesman, David (2002), "Speech at launch of Forethought," 9 July 2002. www.labour.org.uk/forethought
27. Ward, Lucy (2002) "Lib Dems look to marketing techniques" The Guardian, 4 December http://www.guardian.co.uk/guardianpolitics/story/0,3605,855483,00.html
28. White, Stuart (2001), New Labour: The progressive future?, London: Palgrave.
29. Whiteley, Paul, Harold Clarke, David Sanders, and Marianne Stewart (2001), "Turnout," Parliamentary Affairs, 54, 775-788.