-
2
-
-
0001786592
-
'Relationship marketing'
-
in Berry, L., Shostack, G., Upak, G (eds.)
-
Berry, L., (1983) 'Relationship marketing' in Berry, L., Shostack, G., Upak, G (eds.) Perspectives on services marketing American Marketing Association.
-
(1983)
Perspectives on Services Marketing American Marketing Association
-
-
Berry, L.1
-
3
-
-
10844278523
-
'Payment on Delivery-recognising constituency service as political marketing'
-
Butler, P., and Collins, N., (2001), 'Payment on Delivery-recognising constituency service as political marketing,' European Journal of Marketing Volume 35 (9-10) pp. 1026-1037.
-
(2001)
European Journal of Marketing
, vol.35
, Issue.9-10
, pp. 1026-1037
-
-
Butler, P.1
Collins, N.2
-
5
-
-
33747620491
-
-
(April) Hansard Society
-
Cain, P., Crabtree, J., Jellniel, D,. Steinberg, T., (April 2001) How to use the Internet effectively, securely and legally in election campaigns. Hansard Society.
-
(2001)
How to Use the Internet Effectively, Securely and Legally in Election Campaigns
-
-
Cain, P.1
Crabtree, J.2
Jellniel, D.3
Steinberg, T.4
-
6
-
-
84887000637
-
'Towards the virtual Parliament-what computers can do for MPs'
-
Campbell, A., Harrop, A., Thompson, B., (1999) 'Towards the virtual Parliament-what computers can do for MPs,' in Parliamentary Affairs, 52 (3), pp. 388-403.
-
(1999)
Parliamentary Affairs
, vol.52
, Issue.3
, pp. 388-403
-
-
Campbell, A.1
Harrop, A.2
Thompson, B.3
-
7
-
-
0004259558
-
-
Harlow: Pearson Education
-
Chaffey, D., Mayer, R., Johnston, K., Ellis-Chadwick, F., (2000) Internet Marketing, Harlow: Pearson Education.
-
(2000)
Internet Marketing
-
-
Chaffey, D.1
Mayer, R.2
Johnston, K.3
Ellis-Chadwick, F.4
-
8
-
-
84937186891
-
'Westminster in the Information Age'
-
Coleman, S., (1999) 'Westminster in the Information Age,' Parliamentary Affairs, 52 (3), pp. 371-387.
-
(1999)
Parliamentary Affairs
, vol.52
, Issue.3
, pp. 371-387
-
-
Coleman, S.1
-
9
-
-
33747591632
-
'Friends and relations: Long-term approaches to political campaigning'
-
Dean, D, and Croft (2001) 'Friends and relations: Long-term approaches to political campaigning' European Journal of Marketing, 35 (11/12), pp. 1197-1216.
-
(2001)
European Journal of Marketing
, vol.35
, Issue.11-12
, pp. 1197-1216
-
-
Dean, D.1
Croft2
-
11
-
-
0001932429
-
'Developing Buyer-Seller Relationships'
-
(April)
-
Dwyer, R,. Schurr P. and Oh S., (1987), 'Developing Buyer-Seller Relationships' Journal of Marketing, 51 (April), pp. 11-27.
-
(1987)
Journal of Marketing
, vol.51
, pp. 11-27
-
-
Dwyer, R.1
Schurr, P.2
Oh, S.3
-
13
-
-
33747604354
-
-
online at accessed on 19/6/02
-
Gardner, S., online at http://www.ukpolitics.org.uk/cgi?category=9&keyword= email&page=4 accessed on 19/6/02.
-
-
-
Gardner, S.1
-
14
-
-
84986082886
-
'From marketing mix to relationship marketing-towards a paradigm shift in marketing'
-
Gronroos, C., (1997) 'From marketing mix to relationship marketing-towards a paradigm shift in marketing' in Management Decision, 35 (4), pp. 322-339.
-
(1997)
Management Decision
, vol.35
, Issue.4
, pp. 322-339
-
-
Gronroos, C.1
-
17
-
-
17044426140
-
'Digital Report: Working for Parliament and the Public' HC1065
-
House of Commons Information Committee 15 July online at accessed on 13/ 3/03
-
House of Commons Information Committee 'Digital Report: Working for Parliament and the Public' HC1065, 15 July 2002 online at http://www.parliament.the-stationary-office.co.uk/pa/cm200102/cmselect/ cminform/1065, accessed on 13/3/03.
-
(2002)
-
-
-
20
-
-
10844269070
-
'Web technologies-an untapped opportunity'
-
Jackson, N., (2003), 'Web technologies-an untapped opportunity' Journal of Public Affairs, 3 (2), pp. 124-137.
-
(2003)
Journal of Public Affairs
, vol.3
, Issue.2
, pp. 124-137
-
-
Jackson, N.1
-
21
-
-
85014249099
-
'Campaign website: Another tool, but no killer app'
-
Johnson, D., (2002) 'Campaign website: Another tool, but no killer app,' Journal of Political Marketing, 1(1), pp. 213-215.
-
(2002)
Journal of Political Marketing
, vol.1
, Issue.1
, pp. 213-215
-
-
Johnson, D.1
-
26
-
-
33747587614
-
'Political Participation and Protest'
-
in Dunleavy, P, Gamble, A, Holliday I, and Peele G Macmillan
-
Margetts, H (2000) 'Political Participation and Protest' in Dunleavy, P, Gamble, A, Holliday I, and Peele G, Developments in British Politics, 6. Macmillan.
-
(2000)
Developments in British Politics
, pp. 6
-
-
Margetts, H.1
-
29
-
-
0025486182
-
'Zero defects: Quality comes to service'
-
September/October
-
Reichheld, F., and Sasser, W., (1990) 'Zero defects: Quality comes to service,' Harvard Business Review, September/October.
-
(1990)
Harvard Business Review
-
-
Reichheld, F.1
Sasser, W.2
-
32
-
-
18544375494
-
A Strategic Guide for Online MPs
-
Hansard Society
-
Steinberg, T, (2001) A Strategic Guide for Online MPs, Hansard Society.
-
(2001)
-
-
Steinberg, T.1
-
35
-
-
33747600869
-
'Online and on message? Candidate websites in the 2001 General Election'
-
paper to the PSA/BSA Media Group Conference, 10th September 2001, University of Loughborough
-
Ward, S., & Gibson, R., (2001) 'Online and on message? Candidate websites in the 2001 General Election,' paper to the PSA/BSA Media Group Conference, 10th September 2001, University of Loughborough.
-
(2001)
-
-
Ward, S.1
Gibson, R.2
-
37
-
-
84920651084
-
'MPs turn to Web for votes
-
30/10/01 online at accessed on 26/5/02
-
Wearden, G., 'MPs turn to Web for votes, 30/10/01 online at http://www.zdnet.co.uk/story/0,,t2098280,00.html, accessed on 26/5/02.
-
-
-
Wearden, G.1
-
38
-
-
33747601343
-
-
online at accessed on 11/3/03
-
White (1996) online at http://keele.ac.uk/depts/po/table/brit/brit.htm, accessed on 11/3/03.
-
(1996)
-
-
White1
-
39
-
-
33747613985
-
'Labouring the point: Operation victory and the battle for a second term'
-
Wring, D., (2001) 'Labouring the point: Operation victory and the battle for a second term,' Journal of Marketing Management, 17 (9-10).
-
(2001)
Journal of Marketing Management
, vol.17
, Issue.9-10
-
-
Wring, D.1
-
40
-
-
84986065124
-
'Beyond relationship marketing: Technologicalship marketing'
-
Zineldin, M., (2000) 'Beyond relationship marketing: Technologicalship marketing,' in Marketing Intelligence and Planning, 18 (1), pp. 9-23.
-
(2000)
Marketing Intelligence and Planning
, vol.18
, Issue.1
, pp. 9-23
-
-
Zineldin, M.1
|