Breaking into emerging international hotel markets: Skills needed to face this challenge and ways to develop them in hospitality management students

International Journal of Contemporary Hospitality Management

Volumn 18, Issue 6, 2006, Pages 496-508

  Velo, Veronica ^a   Mittaz, Cristina ^b  

^a Faculty of Health and Life Sciences   (United Kingdom)

^b Institut Htelier César Ritz   (Switzerland)

Author keywords

Emerging markets; Globalization; Hospitality education; Hospitality management; Hotel and catering industry

Indexed keywords

EID: 33747510054     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110610681539     Document Type: Article

References (3)

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2. Hofstede, G. (1997), Cultures and Organization, McGraw-Hill, London.
3. Trompenaars, F. and Hampden-Turner, C. (1997), Riding the Waves of Culture, Nicholas Brealey Publishing, London.