A hybrid multichannel approach to internet marketing: Think globally, act locally

International Journal of Internet Marketing and Advertising

Volumn 3, Issue 2, 2006, Pages 107-119

  Dilts, Jeffrey ^a   Hauser, William J ^a   Hausknecht, Douglas ^a  

^a UNIVERSITY OF AKRON   (United States)

Author keywords

Culture; International; Internet marketing; Multichannel marketing; Promotion

Indexed keywords

EID: 33747338999     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2006.010294     Document Type: Article

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