Consumer perceptions regarding generic drug substitution: An exploratory study

Journal of Pharmaceutical Marketing and Management

Volumn 17, Issue 1, 2006, Pages 77-91

  Sansgiry, Sujit S ^a   Bhosle, Monali ^b   Pope, Nathan ^c  

^a UNIVERSITY OF HOUSTON   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c Graduate College of Social Work   (United States)

Author keywords

Consumer perceptions; Drug substitution practices; Generic drugs

Indexed keywords

EID: 33747290660     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.1300/J058v17n01_06     Document Type: Article

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