If you feed them, will they come? The use of social marketing to increase interest in attending a college alcohol program

Journal of American College Health

Volumn 55, Issue 1, 2006, Pages 47-52

  Palmer, Rebekka S ^a   Kilmer, Jason R ^b,c   Larimer, Mary E ^d,e,f  

^a YALE UNIVERSITY SCHOOL OF MEDICINE   (United States)

^b EVERGREEN STATE COLLEGE   (United States)

^c SAINT MARTIN'S UNIVERSITY   (United States)

^d Department of Psychiatry and Behavioral Sciences ^*

^e Psychology Department   (United States)

^f UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Alcohol; College students; Prevention programs; Social marketing

Indexed keywords

ADOLESCENT; ADULT; ALCOHOLISM; ARTICLE; ATTITUDE; FEMALE; FOOD; HEALTH PROMOTION; HUMAN; MALE; QUESTIONNAIRE; SOCIAL MARKETING; UNIVERSITY;

ADOLESCENT; ADULT; ALCOHOLISM; ATTITUDE; FEMALE; FOOD; HEALTH PROMOTION; HUMANS; MALE; QUESTIONNAIRES; SOCIAL MARKETING; UNIVERSITIES;

EID: 33747196363     PISSN: 07448481     EISSN: None     Source Type: Journal    
DOI: 10.3200/JACH.55.1.47-52     Document Type: Article

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