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The case is based on the second author's experience working as a consultant for Monitor. He was part of the consulting team and proposed the use of the value network model. At that time the other author was not aware of the project.
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In effect, they recognized that their business was in managing a club: 'One can think of managing a mediating firm as managing a club. The mediating firm admits members that complement each other, and in some cases exclude those that don't. The firm establishes, relationships among members. Supplier-customer relationships may exist between the members of the club, but to the mediating firm they are all customers. Depositors are not bank suppliers, they are just as much bank customers as those borrowing money. By acting as an intermediary, bilateral interactions between the mediator and its customers are used to enable multilateral interactions between customers.' Stabell and Fjeldstad p. 427 (op. cit. at Ref 3).
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