Content of the business communication course: An analysis of coverage

Business Communication Quarterly

Volumn 62, Issue 4, 1999, Pages 33-40

  Wardrope, William J ^a   Bayless, Marsha L ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b STEPHEN F AUSTIN STATE UNIVERSITY   (United States)

Author keywords

Course content; Cultural diversity; Curriculum; Ethics; Grammar; Memoranda; Persuasive news; Reports; Technology

Indexed keywords

EID: 33746895619     PISSN: 10805699     EISSN: 15524191     Source Type: Journal    
DOI: 10.1177/108056999906200404     Document Type: Article

References (9)

1. American Assembly of Collegiate Schools of Business. (1994-1995). Achieving quality and continuous improvement through self-evaluation and peer review: Standards for accreditation, business administration, and accounting. St. Louis, MO: The Association.
2. Johnson, B.S., & Bayless, M.L. (1999). Business communication (2nd ed.). Houston: Dame Publishing.
3. Lehman, C.M., & DuFrene, D.D. (1999). Himstreet and Baty's business communication (12th ed.). Cincinnati: South-Western College Publishing.
4. Maes, J.D., Weldy, T.G., & Icenogle, M.L. (1997). A managerial perspective: Oral communication competency is most important for business students in the workplace. The Journal of Business Communication, 34(1), 67-80.
5. Nelson, B.H., Luse, D.W., & DuFrene, D. (1992). The structure and content of the introductory business communication course. The Bulletin of the Association for Business Communication, 40(3), 7-14.
6. Plutsky, S. (1996). Faculty perceptions of students' business communication needs. Business Communication Quarterly, 59(4), 69-76.
7. Reinsch, Jr.N.L., & Shelby, A.N. (1997). What communication abilities do practitioners need? Evidence from MBA students. Business Communication Quarterly, 60(4), 7-26.
8. Treece, M., & Kleen, B.A. (1998). Successful communication for business and management (7th ed.). Upper Saddle River, NJ: Prentice Hall.
9. Wardrope, W.J., & Bayless, M.L. (1998). A portrait of business communication: A content analysis of current syllabi. 1998 Refereed Proceedings of the Association for Business Communication Southwestern United States, (pp. 23-26).