Direct mail credit card solicitation of college students: An exploratory study

Services Marketing Quarterly

Volumn 27, Issue 4, 2006, Pages 27-34

  Pinto, Mary Beth ^a   Mansfield, Phylis ^a  

^a Penn State Erie   (United States)

Author keywords

College students; Credit card usage; Direct mail solicitation

Indexed keywords

EID: 33746856815     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n04_02     Document Type: Article

References (23)

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