Management of creativity in video game development: A case study

Services Marketing Quarterly

Volumn 27, Issue 4, 2006, Pages 73-97

  Zackariasson, Peter ^a   Walfisz, Martin ^b   Wilson, Timothy L ^a  

^a UMEÅ UNIVERSITY   (Sweden)

^b Box 4297   (Sweden)

Author keywords

Creativity; Leadership; Product development; Project management; Video games

Indexed keywords

EID: 33746837234     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n04_05     Document Type: Article

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