Advertising and the seven sins of memory

International Journal of Advertising

Volumn 23, Issue 4, 2004, Pages 413-427

  Percy, Larry ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746834727     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072893     Document Type: Article

References (22)

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