Attitudes toward advertising by veterinarians: Scale validation and application

Services Marketing Quarterly

Volumn 27, Issue 1, 2006, Pages 93-107

  Tran, Thuhang T ^a   Moser, H Ronald ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Application; Attitudes Toward Advertising by Veterinarians Scale; Validation; Veterinarian

Indexed keywords

EID: 33746782099     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v27n01_06     Document Type: Review

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