Dependence as a moderator in the relationship between franchisors and franchisees: The case of services franchises

Journal of Marketing Channels

Volumn 13, Issue 2, 2006, Pages 3-27

  Rodríguez, Nuria García ^a   Pére, M José Sanzo ^a   Gutiérrez, Juan A Trespalacios ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

Communication; Conflict; Cooperation; Dependence; Franchise; Satisfaction

Indexed keywords

EID: 33746624310     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v13n02_02     Document Type: Review

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