The Internet and its relationship to buyer behavior theory

Journal of Internet Commerce

Volumn 5, Issue 1, 2006, Pages 69-86

  Markham, Scott ^a   Gatlin Watts, Rebecca ^a,b   Cangelosi, Joseph ^a  

^a UNIVERSITY OF CENTRAL ARKANSAS   (United States)

^b Department of Information Systems ^*  (United States)

Author keywords

Buying behavior; E tailing; Input Out put Model; Internet; Kotler

Indexed keywords

EID: 33746607380     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v05n01_04     Document Type: Article

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