Peer Reputation in the Nonprofit Sector: Its Role in Nonprofit Sector Management

Corporate Reputation Review

Volumn 6, Issue 3, 2003, Pages 252-265

  Padanyi, Paulette ^a   Gainer, Brenda ^b  

^a UNIVERSITY OF GUELPH   (Canada)

^b YORK UNIVERSITY   (Canada)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33746604879     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540204     Document Type: Article

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