Communicating firm competencies: Marketing as different levels of translation

Industrial Marketing Management

Volumn 35, Issue 8, 2006, Pages 1032-1036

  Ritter, Thomas ^a  

^a Copenhagen Business School ^*  (Denmark)

Author keywords

Communication; Competence; Customer relationship; Market orientation; Marketing

Indexed keywords

EID: 33746579295     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.03.004     Document Type: Article

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