A churn-strategy alignment model for managers in mobile telecom

Proceedings of the 3rd Annual Communication Networks and Services Research Conference

Volumn 2005, Issue , 2005, Pages 48-53

  Yu, Wei ^a   Jutla, Dawn N ^a   Sivakumar, Shyamala C ^a  

^a SAINT MARY S UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; DATA MINING; MATHEMATICAL MODELS; PROBLEM SOLVING; STATISTICAL METHODS; STRATEGIC PLANNING;

CHURN PREDICTION; CUSTOMER CHURN; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); DELTA STRATEGIC MODEL;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 33746545083     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (12)

1. Craig, J. and Julta, D., 2001. e-Business readiness: a customer-focused framework. Boston: Addison-Wesley.
2. Mozer, M.C.; Wolniewicz, R. et. al.,2000. Predicting subscriber dissatisfaction and improving retention in the wireless telecommunications industry. Neural Networks, IEEE Transactions, 11(3), 690-696.
3. Au, W.; Chen, K.C.C., and Yao, X., 2003. A Novel Evolutionary Data Mining Algorithm with Applications to Churn Prediction. Evolutionary Computation, IEEE Transactions. 7(6), 532-545.
4. Yan, L.; Miller, D.J.; Mozer, M.C., and Wolniewicz, R., 2001. Improving prediction of customer behavior in nonstationary environments. Proc. of the International Joint Conference on Neural Networks. 3, 2258-2263.
5. Lu, J., 2002. Predicting customer churn in the telecommunications industry - An application of survival analysis modeling using SAS®. SAS Group International 27th Annual Conference, paper 114.e
6. Rosset, S. and Neumann, E., 2003. Integrating Customer Value Considerations into Predictive Modeling. Third IEEE International Conference on Data Mining.
7. Gupta, S.;Kamakura, W.; LU, J.; MASON, C., and NELIN, S., 2003. Churn Modeling Tournament. CRM PRESENTION, INFORMS Marketing Science Conference, Maryland, June 2003 (revised version)
8. Scott Cardell, N.; Golovnya, M. and Steinberg, D., 2003. Churn Modeling for Mobile Telecommunications: Winning the Duke/NCR Teradata Center for CRM Competition. INFORMS Marketing Science Conference, Maryland, June 2003
9. Berry, M.J.A. and Linoff, G., 1997. Data Mining Techniques for marketing, Sales, and Customer Support. New York; Toronto: Wiley, 454p.
10. Miller D., Strategic Management Journal, Chichester, October 2003, Vol. 24, No. 10, pg. 961
11. Hax and Wilde II, 2003. The Delta Model-A new Framework of Strategy. Journal of Strategic Management Education, 1 (1), 1-21
12. TERADATA 2003. Data Set from the 2003 Churn Response Modeling Tournament, Teradata Center for Customer Relationship Management at Duke University.