Economics, market segmentation and recruiting: Targeting your promotion to volunteers’ needs

Journal of Nonprofit and Public Sector Marketing

Volumn 10, Issue 1, 2002, Pages 61-76

  Ewing, Randall L ^a   Govekar, Michele A ^a   Govekar, Paul L ^a   Rishi, Meenakshi ^a  

^a OHIO NORTHERN UNIVERSITY   (United States)

Author keywords

Economics; Market segmentation; Volunteers

Indexed keywords

EID: 33746477900     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v10n01_05     Document Type: Article

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