Marketing decision analysis by turf and shapley value

International Journal of Information Technology and Decision Making

Volumn 4, Issue 1, 2005, Pages 5-19

  Conklin, W Michael ^a   Lipovetsky, Stan ^a  

^a GfK Custom Research Inc   (United States)

Author keywords

Cooperative games; Marketing research; Product lines; Shapley Value; TURF

Indexed keywords

EID: 33746227402     PISSN: 02196220     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219622005001374     Document Type: Article

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