Cruise line logo recognition

Journal of Travel and Tourism Marketing

Volumn 18, Issue 1, 2005, Pages 25-31

  Marti, Bruce E ^a  

^a UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

Brand marketing; Cruise industry; Logo characteristics; Logo recognition

Indexed keywords

EID: 33746154364     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v18n01_03     Document Type: Article

References (8)

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3. Lieberman, A. (1988). The medium and the message. In Cruise Shipping 88 (pp. 81-85). Princeton, NJ: Seatrade North America.
4. Marti, B. (1993). Cruise line brochures: A comparative analysis of lines providing Caribbean service. Journal of Travel and Tourism Marketing, 2(1), 31-52.
5. Mathisen, O. (2002/2003). Ruler of the waves. Cruise Industry News, 51(13), 90-93.
6. McVicar, M. (1996). The globalization of the cruise industry. In Cruise Shipping Convention (pp. 24-26). Princeton, NJ: Miller Freeman.
7. Napoles, N. (1988). Corporate identity design. New York: Van Nostrand Reinhold.
8. Wood, R. (2000). Caribbean cruise tourism: Globalization at sea. Annals of Tourism Research, 27(2), 345-370.