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Volumn 3941 LNCS, Issue , 2006, Pages 213-224

Quantitative measurement of quality attribute preferences using conjoint analysis

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTATIONAL METHODS; COMPUTER ARCHITECTURE; COMPUTER SOFTWARE; CUSTOMER SATISFACTION; FEEDBACK; MEASUREMENT THEORY; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT;

EID: 33745856977     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/11752707_18     Document Type: Conference Paper
Times cited : (11)

References (18)
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    • (1962) Technometrics , vol.4 , pp. 21-46
    • Addlelman, S.1
  • 5
    • 77955987832 scopus 로고
    • Conjoint analysis in consumer research: Issues and outlook
    • Green, P. E. and Srinivasan, V.: Conjoint analysis in consumer research: issues and outlook, Journal of Consumer Research, Vol.5 (1978) pp.103-23.
    • (1978) Journal of Consumer Research , vol.5 , pp. 103-123
    • Green, P.E.1    Srinivasan, V.2
  • 6
    • 77955987832 scopus 로고
    • Conjoint analysis in marketing: New development with implications for research and practice
    • Green, P. E. and Srinivasan, V.: Conjoint analysis in marketing: new development with implications for research and practice, Journal of Consumer Research, Vol.5 (1990) pp. 103-23.
    • (1990) Journal of Consumer Research , vol.5 , pp. 103-123
    • Green, P.E.1    Srinivasan, V.2
  • 7
    • 23044527359 scopus 로고    scopus 로고
    • Thirty years of conjoint analysis: Reflections and prospects
    • Green, P. E., Krieger, A. M., and Wind, Y.: Thirty Years of Conjoint Analysis: Reflections and Prospects, Interfaces, 31:3, Part 2 of 2 (2001) pp. S56-S73.
    • (2001) Interfaces , vol.31 , Issue.3 PART 2
    • Green, P.E.1    Krieger, A.M.2    Wind, Y.3
  • 8
    • 74349087011 scopus 로고    scopus 로고
    • Conjoint analysis, related modeling, and applications
    • Norwell, MA, Ed. Kluwer Academic Publishing
    • Hauser, J. R. and Rao, V.: Conjoint analysis, related modeling, and applications. In Advances in Marketing Research: Progress and Modeling, Norwell, MA, Ed. Kluwer Academic Publishing (2004).
    • (2004) Advances in Marketing Research: Progress and Modeling
    • Hauser, J.R.1    Rao, V.2
  • 10
    • 0003680794 scopus 로고    scopus 로고
    • ATAM: Method for architecture evaluation
    • Software Engineering Institute, Carnegie Mellon University
    • Kazman, R., Klein, M., and Clements, P.: ATAM: method for architecture evaluation. Technical Report CMU/SEI-2000-TR-004, Software Engineering Institute, Carnegie Mellon University (2000)
    • (2000) Technical Report , vol.CMU-SEI-2000-TR-004
    • Kazman, R.1    Klein, M.2    Clements, P.3
  • 11
    • 1542389306 scopus 로고
    • Simultaneous conjoint measurement: A new type of fundamental measurement
    • Luce, R. D. and Tukey, J.: Simultaneous conjoint measurement: a new type of fundamental measurement, Journal of Mathematical Psychology (1964) pp. 1-27.
    • (1964) Journal of Mathematical Psychology , pp. 1-27
    • Luce, R.D.1    Tukey, J.2
  • 12
    • 0000142503 scopus 로고
    • The choice theory approach to market research
    • McFadden, D.: The choice theory approach to market research, Marketing Science Vol 5, No 4. (1986)
    • (1986) Marketing Science , vol.5 , Issue.4
    • McFadden, D.1
  • 13
    • 0001131698 scopus 로고
    • The design of optimum multifactorial experiments
    • Plackett, R. L. and Burman, J. P.: The design of optimum multifactorial experiments, Biometrika, Vol. 33 (1946) pp. 305-325
    • (1946) Biometrika , vol.33 , pp. 305-325
    • Plackett, R.L.1    Burman, J.P.2
  • 17
    • 0002338132 scopus 로고
    • Commercial use of conjoint analysis: An update
    • Wittink, D. R. and Cattin, P.: Commercial use of conjoint analysis: an update", Journal of Marketing, 53 (1989) pp. 91-96.
    • (1989) Journal of Marketing , vol.53 , pp. 91-96
    • Wittink, D.R.1    Cattin, P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.