E-business strategy development: An FMCG sector case study

Supply Chain Management

Volumn 11, Issue 4, 2006, Pages 353-362

  Webster, M ^a   Beach, R ^a   Fouweather, I ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Electronic commerce; Fast moving consumer goods; Internet

Indexed keywords

EID: 33745822081     PISSN: 13598546     EISSN: None     Source Type: Journal    
DOI: 10.1108/13598540610671806     Document Type: Review

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