"You're a guaranteed winner": Composing "you" in a consumer culture

Journal of Business Communication

Volumn 40, Issue 2, 2003, Pages 98-117

  Ewald, Helen Rothschild ^a,b   Vann, Roberta ^a,b  

^a IOWA STATE UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745816459     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/002194360304000201     Document Type: Article

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