M&As and Corporate Visual Identity: An Exploratory Study

Corporate Reputation Review

Volumn 7, Issue 2, 2004, Pages 181-194

  Rosson, Philip ^a   Brooks, Mary R ^a  

^a DALHOUSIE UNIVERSITY   (Canada)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33745811507     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540219     Document Type: Article

References (0)