The use and abuse of metatags

Ethics and Information Technology

Volumn 4, Issue 1, 2002, Pages 23-30

  Spinello, Richard A ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Free riding; Golden rule; Intellectual property; Lanham act; Metatag; Misappropriation; Search engine; Spamdexing; Trademark dilution; Trademark infringement; Trademarks

Indexed keywords

COMMERCE; GOLD; INTELLECTUAL PROPERTY; SEARCH ENGINES; WEB CRAWLER; WEBSITES;

FREE RIDING; GOLDEN RULES; LANHAM ACT; METATAG; MISAPPROPRIATION; SPAMDEXING; TRADEMARK DILUTION; TRADEMARK INFRINGEMENT;

TRADEMARKS;

EID: 33745773114     PISSN: 13881957     EISSN: 15728439     Source Type: Journal    
DOI: 10.1023/A:1015279707974     Document Type: Article

References (19)

1. M. Allen. The Scope of Confusion Actionable Under Federal Trademark Law: Who Must be Confused and When. Wake Forest Law Review, 26: 321, 1991.
2. A. Best. Monetary Damages for False Advertising. U. Pitt. Law Review, 49: 38, 1987.
3. Brookfield Communications Inc. v. West Coast Entertainment Corp. 174 F. 3d 1036 (9th Cir), 1999
4. H. Gensler. Formal Ethics. Routledge, London, 1996.
5. B. Gert. Common Morality and Computing. CEPE Proceedings, London School of Economics, London, 1998.
6. (See also B. Gert. Morality: Its Nature and Justification. Oxford University Press, New York, pp. 109-129).
7. M. Greenfield. Restatement (Third) of Unfair Competition Sec. 3.3.2.4, 1995.
8. B. McCoy. An Invisible Mark: A Meta-Tag Controversy. Journal of Small Engineering and Business Law, 2: 377, 1998.
9. D. McCuaig. Halve the Baby: An Obvious Solution to the Troubling Use of Trademarks as Metatags. John Marshall Journal of Computer and Information Law, 18: 643, 2000.
10. J. Mrsich and M. Jun. Terms You Need to Know: Search Engines. MultiMedia Strategist, 3, May, 1997.
11. OBH Inc. v. Spotlight Magazine, Inc. 86 F.Supp.2d, 176, 179, 2000
12. M. O'Rourke. Defining the Limits of Free-Riding in Cyberspace: Trademark Liability for Metatagging. Gonzaga Law Review, 33: 227, 1997.
13. R. Posner. Manipulative Metatagging, Search Engine Baiting, and Initial Interest Confusion. Columbia Journal of Law and Social Problems, 33: 439, 2000.
14. T. Presson and J. Barney. Trademarks as Metatags: Infringement or Fair Use? AIPLA Q.J., 26: 147, 1998.
15. Rehabilitation Specialists v. Koering. 404 N.W. 21 301 (Minn. Ct. App), 1987.
16. G. Salton. Another Look at Automatic Text-Retrieval Systems. Communications of the ACM, 29(7): 648, 1986.
17. D. Shenk. Data Smog. HarperCollins, New York, 1997.
18. J. Warner. Trademark Infringement Online: Appropriate Federal Relief from the Illicit Use of Trademarked Material in Web Site Metatags. Thomas Jefferson Law Review, 22: 133, 2000.
19. E. Weise. Some Web Pages Take Search Engines for a Ride. USA TODAY: 4D, September 29, 1997.