Lions and tigers and bears, oh my! an examination of membership communication programs among our nation's zoos

Journal of Hospitality and Leisure Marketing

Volumn 12, Issue 1-2, 2005, Pages 57-77

  Kinser, Kathleen ^a   Fall, Lisa T ^b  

^a Knox ville Zoological Gardens ^*  (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Communication strategies; Customer relationship marketing; Evaluation and measurement; Public relations; Relationship management; Zoos

Indexed keywords

EID: 33745738569     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v12n01_05     Document Type: Article

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