Made you listen: The effects of production effects on automatic attention to short radio promotional announcements

Journal of Promotion Management

Volumn 12, Issue 2, 2006, Pages 35-48

  Potter, Robert F ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

Audiences; Broadcasting; Media effects; Memory tests; Promotional announcements (promos); Radio; Slogans

Indexed keywords

EID: 33745726933     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n02_04     Document Type: Review

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