Contemporary sports marketing: Issues, challenges, and opportunities

Journal of Promotion Management

Volumn 7, Issue 1-2, 2002, Pages 195-214

  Coleman, Linda Jane ^a   Kelkar, Mayuresh ^a   Goodof, David A ^a  

^a SALEM STATE UNIVERSITY   (United States)

Author keywords

Advertising; Athletes; Celebrities; Endorsements; Internet; Marketing; Partnerships; Promotions; Sponsorships; Sports marketing; Women

Indexed keywords

EID: 33745720979     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v07n01_12     Document Type: Article

References (52)

1. February 15 1999. “IOC bribes-Samsung”. In AP News, February 15, London:Macmillan.
2. 1999. Nike splits with Italian soccer in cost-cutting move. AP News, February 10
3. Burton, Rick. 2000. Recovery strategies for sports marketers. Marketing Management, 9(1):42–49.
4. Bushnell, Davis. 1999. Veryfine hopes to score at sports venues. Westford beverage maker signs skiing, baseball pacts. Boston Globe, February 7
5. Callabria, Patrick. 1998. The cult of celebrity advertising runs amok. Ll Business News, October 30:23A
6. Casky, Rob. December 1998. An examination of the attitudes of sports marketers toward the use and viability of the world wide web as a profitable tool for marketing sports, December, George Washington University. MTA thesis online at http://www.angelfire.com/va/websports/
7. Coleman, Linda, and Goodof, David. Sports marketing. Proceedings of the 2000 Atlantic Marketing Association Conference. October.
8. Cook, D., Melcher, R. A., and Welling, B., 1987. Nothing sells like sports:Business pours billions into fun and games. Business Week, August 31:48–53.
9. Douvis, John, and Douvis, Stavros. 2000. A review of the research areas in the field of sport marketing:Foundations, current trends, future directions. Cyber-Journal of Sports Marketing, 4(2&3) March-July available online at http://www.cjsm.com/
10. Duncan, Marc, and Campbell, Richard M., 1999. Internet users:How to reach them and how to integrate the Internet into the marketing strategy of sport business. Sports Marketing Quarterly, 8(2) June
11. Dunnavant, Keith, and Muller, Joann. 1999. NASCAR unsafe at this speed?. Business Week, November 1
12. Fitzgerald, Kate. 1998. Hewlett Packard champions sports sponsorships. Advertising Age, August 3:40
13. Elkin, Tobi. 2000. IBM supports U.S. Open sponsorship. Advertising Age, August 21:17
14. Ensor, R. J., 1987. The corporate view of sports sponsorship. Athletic Business, September:40–43.
15. Gaw, Jonathan. 1999. California. Los Angeles Times, April 6
16. Goodman, Jeff. 1999. Fox agrees to let Young America out of contract. Associated Press, March 13
17. Goetzl, David. 2000. Connors endorses Thera-P Magnets in Homedics ads. Advertising Age, May 8
18. Goldman, Lea. 2000. Going to xtremes. Forbes, April 3
19. Huebner, Barbara. 1999. Guthrie:Pioneer who was driven. Boston, October 20 Globe F9.
20. Hyman, Mark. 2000. Little League, big dollars. Business Week, September 4:72
21. Hyman, Mark. 2000. Masters of anti-sports-marketing. Business Week, April 17
22. Hyman, Mark. 1999. Are golfers getting the short end of the club. Business Week, March 22:70
23. Hyman, Mark. 1999. The babe factor in women's soccer. Business Week, July 26:118
24. Johnson, Greg. 1999. Advertising & marketing. Los Angeles Times, January 7
25. Johnson, Roy S., 2000. Why retired sports pros make the best hucksters. Fortune, February 21
26. Kahle, Lynn R., and Meeske, Carla. 1999. Sports marketing and the Internet:It's a whole new ball game. Sports Marketing Quarterly, 8(2) June
27. Krupa, Greg. 1999. Sponsors reevaluating their role in Olympics. Boston Globe, February 19
28. Krupa, Gregg. 1999. Converse unties knot with Rodman. Boston Globe, March 23
29. Krupa, Gregg. 1999. Fleet, MLB in talks on sponsorship pact national deal would be a 1st in the banking industry. Boston Globe, March 24
30. McCook, Kristie, Turco, Douglas, and Riley, Roger. 1997. A look at the corporate sponsorship decision-making process. Cyber-Journal of Sports Marketing, 1(2) April available online at http://www.cjsm.com/Mullin
31. Bernard, J., Hardy, Stephan, and Sutton, William A., 1993. Sport Marketing, Champaign, IL:Human Kinetics.
32. O'Neal, M., Finch, P., Hamilton, J. O., and Hammonds, K., 1987. Nothing sells like sports. Business Week, August:48–53.
33. Petrecca, Laura. 2000. Women's sports group teams with Gatorade. Advertising Age, May 8
34. Peyser, Mark, Ehrenfeld, Tema, and Davis, Alisha. 1999. No heirs to Air Jordan. Newsweek, January 25
35. Regan, Roland. 1998. The globalization of sports marketing. Sextant, 8 November
36. Riedman, Patricia. 1999. Sports marketing holds web allure. Advertising Age, 70(15):32+
37. Roth, Daniel. 2000. The NBA's next shot. Fortune, February 21
38. Ryan, Rick. 2000. On a roll. Advertising Age, 71(14):36
39. Sanders, Edmund, and Sanders, Silverstein. 2000. Staples finds naming rights to LA arena have paid off big time. The Boston Globe, August 20
40. Sandomir, Richard. 1999. Major Leagues might sell ads on the uniforms of the players. New York Times, March 31
41. Schaaf, Phil. 1995. Sports Marketing:It' s Not Just a Game Anymore, Amherst, NY:Prometheus Books.
42. Shank, Matthew D., 1999. Sports Marketing:A Strategic Perspective, Englewood Cliffs, NJ:Prentice-Hall.
43. Shelton, C., 1991. Funding strategies for women's sports. The Journal of Physical Education. Recreation and Dance, 62(3):51–54.
44. Syre, Steven, and Stein, Charles. 2000. For stadium names, it's a new economy. The Boston Globe, August 24
45. Taylor, Tim. 1999. Audience info the key to sports marketers. Marketing News, January 18:10
46. Turco, D. M., 1994. Event sponsorship:Effects on consumer brand loyalty and consumption. Sport Marketing Quarterly, December:42–45.
47. Vaillancourt, Meg. 2000. Eye to future, Kraft takes snap from CMGI. The Boston Globe, August 24
48. Veltri, Frank R., and Long, Steve A., 1998. A new image:Female athlete endorser. The Cyber-Journal of Sport Marketing, 2(4) October
49. Wells, Melanie. 1999. Rivals wait in wings as Olympic sponsors waffle. USA Today, March 15
50. Wilkinson, D., 1988. The Event Management and Marketing Institute, Toronto, Canada:The Event Management and Marketing Institute.
51. Wollenberg, Skip. 1999. Yankees-Nets deal would expand list of corporate siblings. AP News, February 25
52. 1999. World Cup every 2 years?. New York Times, January 22