Self-regulation and television advertising: A replication and extension

Journal of Advertising Research

Volumn 41, Issue 3, 2001, Pages 31-37

  Abernethy, Avery M ^a   Wicks, Jan LeBlanc ^b  

^a AUBURN UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

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Indexed keywords

EID: 33745709272     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-3-31-37     Document Type: Article

References (6)

1. LABARBERA, PRISCILLA A. "The Diffusion of Trade Association Advertising Self-Regulation." Journal of Marketing 47, 1 (1983): 58-67.
2. REID, LEONARD N., LAWRENCE C. SOLEY, and ROGER D. WIMMER. "Replication in Advertising Research: 1977, 1978, 1979." Journal of Advertising 10, 1 (1981): 3-12.
3. ROTFELD, H., A. ABERNETHY, and P. PARSONS. "Self-Regulation and Television Advertising." Journal of Advertising 19, 4 (1980): 18-26.
4. _, P. PARSONS, A. ABERNETHY, and J. PAVLIK. "Television Station Standards for Acceptable Advertising." Journal of Consumer Affairs 24, 2 (1990): 392-410.
5. WICKS, JAN LEBLANC. "An Exploratory Study of Television Advertising Practices: Do Profitability and Organization Size Affect Clearance Formality?" Journal of Advertising 20, 3 (1991): 57-68.
6. ZANOT, ERIC J. "Unseen but Effective Advertising Regulation: The Clearance Process." Journal of Advertising 14, 4 (1985): 44-51.