Bridging the academic-practitioner divide - a problem of perception?

Industrial and Commercial Training

Volumn 29, Issue 1, 1997, Pages 16-25

  Sargeant, A ^a   Sadler Smith, E ^b   Dawson, A ^c  

^a DAMTP   (United Kingdom)

^b UNIVERSITY OF PLYMOUTH   (United Kingdom)

^c UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745689846     PISSN: 00197858     EISSN: None     Source Type: Journal    
DOI: 10.1108/00197859710156849     Document Type: Article

References (19)

1. Kotler, P. and Levy, S.J., “Broadening the concept of marketing”, Journal of Marketing, Vol. 33, January 1969, pp. 10-15.
2. Luck, D.J., “Broadening the concept of marketing - too far”, Journal of Marketing, Vol. 33 No. 2, 1969, pp. 53-5.
3. Ferber, R., “The expanding role of marketing in the 1970s”, Journal of Marketing, Vol. 34 No. 1, 1970, pp. 29-30.
4. HEIST, The Role of Marketing in the University and College Sector, HEIST, London, 1995.
5. Kotler, P. and Fox, K.A., Strategic Marketing for Education Institutions, Prentice-Hall, New York, NY, 1985.
6. Sargeant, A., “Training for growth - how can education providers assist in the development of small businesses?”, Industrial and Commercial Training, Vol. 28 No. 2, 1996, pp. 3-9.
7. Hankinson, A., “Small firms’ training: the reluctance prevails”, Industrial and Commercial Training, Vol. 26 No. 9, 1994, pp. 28-30.
8. Hendry, C., Arthur, M.B. and Jones, A.M., Strategy through People, Routledge, London, 1995.
9. Fulmer, R.M. and Graham, K.R., “A new era of management education”, Journal of Management Development, Vol. 12 No. 3, 1993, pp. 30-8.
10. Kirkby, D.A., “Management education and small business development: an exploratory study of small firms in the UK”, Journal of Small Business Management, October 1990, pp. 78-87.
11. Goss, D.M., “Management development and small business education: the implications of diversity”, Management Education and Development, Vol. 20 Part 1, 1989, pp. 100-11.
12. Bolton, J.E., Report of The Committee of Inquiry on Small Firms, HMSO, London, 1971.
13. Watkins, D., “Development training and education for the small firm: a European perspective, ” European Small Business Journal, Vol. 1 No. 3, 1983, pp. 29-44.
14. Cromie, S. and Hayes, J., “Towards a typology of female entrepreneurs”, Sociological Review, Vol. 36 No. 1, 1988, pp. 11-22.
15. Curran J., “Training and research strategies for small firms”, Journal of General Management, Vol. 13 No. 3, 1988, pp. 15-21.
16. Roscoe, J., “Analysis of organizational training needs”, in Truelove, S. (Ed.), The Handbook of Training and Development, Blackwell, Oxford, 1995.
17. Phillips, E. and Zuber-Skerritt, O., “Perceptions of educators and potential employers of the research training needs of postgraduates in business and management”, Journal of Management Development, Vol. 12 No. 5, 1993, pp. 12-20.
18. Canning, R., “Research report: customer-supplier relationships in the training industry”, Journal of European Industrial Training, Vol. 17 No. 3, 1993, pp. 7-9.
19. Sadler-Smith, E., Sargeant, A. and Dawson, A., “Higher level skills training: market segmentation by sector”, Working Paper SSE1, University of Plymouth, 1996.