Advertising channel selection in a segmented market

Automatica

Volumn 42, Issue 8, 2006, Pages 1343-1347

  Buratto, A ^a   Grosset, L ^a   Viscolani, B ^a  

^a UNIVERSITY OF PADOVA   (Italy)

Author keywords

Advertising; Market segmentation; Marketing; Optimal control

Indexed keywords

COMPUTER SIMULATION; DECISION MAKING; OPTIMAL CONTROL SYSTEMS; PROBLEM SOLVING; PRODUCT DEVELOPMENT; PUBLIC POLICY;

ADVERTISING CHANNELS; OPTIMAL ADVERTISING POLICY; OPTIMAL DECISION; PRE-LAUNCH CAMPAIGN;

MARKETING;

EID: 33745513689     PISSN: 00051098     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.automatica.2006.03.015     Document Type: Article

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