Strategic marketing planning for a supplier of liquid food packaging products in Cyprus

Journal of Business and Industrial Marketing

Volumn 21, Issue 4, 2006, Pages 250-261

  Vrontis, Demetris ^a,c,d,e,f,g   Kogetsidis, Harry ^a,c,h,i   Stavrou, Andreas ^b  

^a INTERCOLLEGE   (Cyprus)

^b UNIVERSITY OF READING   (United Kingdom)

^c Intercollege University   (Cyprus)

^d UNIVERSITY OF STIRLING   (United Kingdom)

^e CIRCLE The Centre for International Research for Consumers and Location and Their Environments   (Cyprus)

^f Vorarlberg University   (Austria)

^g LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

^h Intercollege University ^*  (Cyprus)

ⁱ British Operational Research Society   (United States)

Author keywords

Business environment; Cyprus; Dairy products; Management strategy; Marketing planning; Strategic marketing

Indexed keywords

EID: 33745460018     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620610672623     Document Type: Article

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