Impact, influence, and fame

Journal of Consumer Affairs

Volumn 39, Issue 2, 2005, Pages 414-417

  Jack Rotfeld, Herbert ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745314457     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2005.00023.x     Document Type: Review

References (6)

1. Anderson, Martin. 1992. Imposters in the Temple. New York: Simon and Schuster.
2. Armstrong, J. Scott and Randall Schultz. 1993. Principles Involving Marketing Policies: An Empirical Assessment. Marketing Letters, 4 (3): 253-265.
3. Goldberg, Steven. 1996. The Erosion of the Social Sciences. In Dumbing Down: Essays in the Strip Mining of American Culture, edited by Katherine Washburn and John F. Thornton (97-114). New York; W.W. Norton and Company.
4. Could, Stephen Jay. 1985. The Flamingo's Smile: Reflections in Natural History. New York: W.W. Norton and Company.
5. Rotfeld, Herbert Jack. 2000. The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing. Journal of Marketing, 64 (April): 122-126.
6. Stigler, George J. 1985. Memoirs of an Unregulated Economist. New York: Basic Books.