Repeated-adherence protection model: "I'm ok, and it's a hassle"

Journal of Public Policy and Marketing

Volumn 25, Issue 1, 2006, Pages 79-89

  Kahn, Barbara E ^a   Luce, Mary Frances ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745312789     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.25.1.79     Document Type: Review

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