Preannouncements: Their role in reputation management

Corporate Communications: An International Journal

Volumn 3, Issue 1, 1998, Pages 18-22

  Herbig, Paul ^a   O'Hara, Brad ^b  

^a TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

^b SOUTHEASTERN LOUISIANA UNIVERSITY   (United States)

Author keywords

Communication; Corporate image; Media

Indexed keywords

EID: 33745290283     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046549     Document Type: Review

References (13)

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