Using role sets to engage and persuade visitors of websites that promote safe sex

IEEE International Professional Communication Conference

Volumn , Issue , 2005, Pages 188-195

  Steehouder, Michaël F ^a,b,c,d  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b University of Twente ^*  (Netherlands)

^c Dutch Society for Technical Communication   (Netherlands)

^d IEEE   (Netherlands)

Author keywords

Health communication; Personas; Persuasion; Politeness; Role sets

Indexed keywords

HEALTH COMMUNICATION; PERSONAS; PERSUASION; POLITENESS; ROLE SETS;

BEHAVIORAL RESEARCH; INFORMATION TECHNOLOGY; PROFESSIONAL ASPECTS; PUBLIC RISKS; RISK MANAGEMENT; WEBSITES;

ONLINE SYSTEMS;

EID: 33745227736     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/IPCC.2005.1494176     Document Type: Conference Paper

References (7)

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4. J. W. Brehm, A theory of psychological reactance. New York: Academic Press, 1966.
5. M. B. Coney, "Technical readers and their rhetorical roles," IEEE Transactions on professional communication, vol. 35, pp. 58-63, 1992.
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