Does color in email make a difference?

Communications of the ACM

Volumn 49, Issue 4, 2006, Pages 94-99

  Zviran, Moshe ^a   Te'eni, Dov ^a   Gross, Yuval ^a  

^a TEL AVIV UNIVERSITY   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

COLOR COMPUTER GRAPHICS; COST EFFECTIVENESS; MARKETING; TELECOMMUNICATION SERVICES; WORLD WIDE WEB;

ATTENTION GRABBER; DIGITAL DOCUMENTS; MARKETING COMMUNICATIONS; RESPONSIVENESS;

ELECTRONIC MAIL;

EID: 33745223443     PISSN: 00010782     EISSN: 00010782     Source Type: Journal    
DOI: 10.1145/1121949.1121954     Document Type: Review

References (12)

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