Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella

Corporate Reputation Review

Volumn 6, Issue 4, 2004, Pages 347-366

  Schultz, Don E ^a   Kitchen, Philip J ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33745023509     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540004     Document Type: Article

References (0)