Counterpoint: Biotech needs more than DTC as usual

Nature Biotechnology

Volumn 24, Issue 3, 2006, Pages 267-

  Mack, John ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; BIOTECHNOLOGY; CONSUMER; DRUG INDUSTRY; MARKETING; METHODOLOGY; NOTE; ORGANIZATION AND MANAGEMENT; UNITED STATES;

ADVERTISING; BIOTECHNOLOGY; CONSUMER PARTICIPATION; DRUG INDUSTRY; MARKETING; UNITED STATES;

EID: 33745022631     PISSN: 10870156     EISSN: 15461696     Source Type: Journal    
DOI: 10.1038/nbt0306-267     Document Type: Note

References (2)

1. Simon, F. and Kotler, P. Building Global Biobrands: Taking Biotechnology to Market. (Free Pree/Aimon & Schuster, Inc., New York, 2003).
2. Some Drug Makers Are Starting To Curtail TV Ad Spending. Wall Street Journal May 16, 2005.