The commodity flow of U.S. children's television

Critical Studies in Media Communication

Volumn 22, Issue 1, 2005, Pages 26-44

  McAllister, Matthew P ^a,c   Giglio, J Matt ^b  

^a Department of Film/Video and Media Studies ^*  (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Children's Television; Commercialization; Commodity Flow; Media Promotion; Media Synergy

Indexed keywords

EID: 33745002073     PISSN: 15295036     EISSN: 14795809     Source Type: Journal    
DOI: 10.1080/0739318042000331835     Document Type: Article

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