Improving product innovation processes: Moving beyond universalistic prescription to encompass diversity

Creativity and Innovation Management

Volumn 8, Issue 1, 1999, Pages 28-36

  Couchman, Paul ^a   Badham, Richard ^a   Zanko, Michael ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

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EID: 33744940475     PISSN: 09631690     EISSN: 14678691     Source Type: Journal    
DOI: 10.1111/1467-8691.00116     Document Type: Article

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