Strategic marketing planning: A quality functiondeployment approach

International Journal of Quality & Reliability Management

Volumn 12, Issue 6, 1995, Pages 85-96

  Lu, Min Hua ^a   Kuei, Chu Hua ^b  

^a MONMOUTH UNIVERSITY   (United States)

^b PACE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744764075     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656719510089948     Document Type: Article

References (18)

1. “Special report: quality”, Business Week, 8 June 1987, pp. 130–-40.
2. Fortuna, R.M., “Beyond quality”, Quality Progress, June 1988, p. 23.
3. Adamson, F.B., “Fourth-generation quality”, Quality Progress, January 1992, p. 11.
4. Sellers, P., “The ABC of marketing to kids”, Fortune, 8 May 1989, p. 114.
5. Sellers, P., “Cover story: FLOPS”, 16 August 1993, pp. 76–82.
6. Kotler, P., Marketing Management: Analysis, Planning, Implementation and Control, 7th ed., Prentice-Hall, Englewood Cliffs, NJ, 1991, pp. 11, 25–7, 459–60.
7. Feldman, L.P., “Societal adaption: a new challenge for marketing”, Journal of Marketing, July 1971, pp. 54–60.
8. Bell, M.L. and Emery, C.W., “The faltering marketing concept”, Journal of Marketing, October 1971, pp. 37–42.
9. Houston, F.S., “The marketing concept: what it is and what it is not”, Journal of Marketing, April 1986, pp. 81–7.
10. Webster, F.E. Jr, ‘The changing role of marketing in the corporation”, Journal of Marketing, Vol. 56, October 1992, pp. 1–17.
11. Gronroos, C., “A service quality model and its marketing implications”, European Journal of Marketing, Vol. 18 No. 4, 1984, pp. 36–44.
12. Caruso, T.E., “Kotler: future marketers will focus on customer data base to compete globally”, Marketing News, Vol. 26 No. 12, 8 June 1992, p. 21.
13. Fram, E.H. and Presberg, M.L., “TQM is a catalyst for new marketing applications”, Marketing News, 9 November 1992, p. 17.
14. Kern, J.P., ‘Toward total quality marketing”, Quality Progress, January 1993, pp. 39–42.
15. Power, C., Konrad, W., Cuneo, A.Z. and Treece, J.B., “Value marketing: quality, service, and fair pricing are the keys to selling in the 90s”, Business Week, 11 November 1991, pp. 132–40.
16. Eureka, W.E. and Ryan, N., The Customer Driven Company: Managerial Perspectives on QFD, ASI Press, Dearborn, MI, 1988.
17. O'Neal, C.R. and LaFief, W.C., “Marketing's lead role in total quality”, Industrial Marketing Management, Vol. 21, 1992, pp. 133–43.
18. Hauser, J.R. and Clausing, D., “The house of quality: unconditional quality”, Harvard Business Review, 1991, pp. 63–73.