Global markets and the new product development process

Journal of Product & Brand Management

Volumn 5, Issue 6, 1996, Pages 38-47

  Yelkur, Rama ^a   Herbig, Paul ^a  

^a TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Globalization; Markets; New product development

Indexed keywords

EID: 33744473686     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610152822     Document Type: Article

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