메뉴 건너뛰기




Volumn , Issue , 2005, Pages 1147-1160

Large-scale concept-response databases for food and drink using conjoint analysis, segmentation, and databasing

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION SERVICES;

EID: 33646733570     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (1)

References (11)
  • 2
    • 0002338136 scopus 로고
    • Commercial use of conjoint analysis: A survey
    • P Cattin & DR Wittink. Commercial use of conjoint analysis: A survey. Journal of Marketing, 46: 44-53, 1982.
    • (1982) Journal of Marketing , vol.46 , pp. 44-53
    • Cattin, P.1    Wittink, D.R.2
  • 3
    • 0002338132 scopus 로고
    • Commercial use of conjoint analysis: An update
    • DR Wittink, P Cattin. Commercial use of conjoint analysis: An update. Journal of Marketing, 53: 91-96, 1989.
    • (1989) Journal of Marketing , vol.53 , pp. 91-96
    • Wittink, D.R.1    Cattin, P.2
  • 4
    • 1542389306 scopus 로고
    • Conjoint analysis: A new form of fundamental measurement
    • RD Luce, J Tukey. Conjoint analysis: A new form of fundamental measurement. Journal Of Mathematical Psychology 1: 1-36, 1964.
    • (1964) Journal of Mathematical Psychology , vol.1 , pp. 1-36
    • Luce, R.D.1    Tukey, J.2
  • 5
    • 0003055060 scopus 로고
    • A general approach to product design optimization via conjoint analysis
    • PE Green, V Srinivasan. A general approach to product design optimization via conjoint analysis. Journal of Marketing, 45, 17-37, 1978.
    • (1978) Journal of Marketing , vol.45 , pp. 17-37
    • Green, P.E.1    Srinivasan, V.2
  • 6
    • 0002868067 scopus 로고
    • How computer aided design and presentation of concepts speeds up the product development process
    • Copenhagen, Denmark
    • HR Moskowitz, DG Martin. How computer aided design and presentation of concepts speeds up the product development process. Proceedings Of The 46th ESOMAR Conference, Copenhagen, Denmark, 1993, pp 405-419.
    • (1993) Proceedings of the 46Th ESOMAR Conference , pp. 405-419
    • Moskowitz, H.R.1    Martin, D.G.2
  • 7
    • 6344268273 scopus 로고    scopus 로고
    • Rapid, inexpensive, actionable concept generation and optimization-the use and promise of self-authoring conjoint analysis for the foodservice industry
    • HR Moskowitz, A Gofman, B Itty, R Katz, M Manchaiah, Z Ma. Rapid, inexpensive, actionable concept generation and optimization-the use and promise of self-authoring conjoint analysis for the foodservice industry. Food Service Technology. 1: 149-168, 2001.
    • (2001) Food Service Technology , vol.1 , pp. 149-168
    • Moskowitz, H.R.1    Gofman, A.2    Itty, B.3    Katz, R.4    Manchaiah, M.5    Ma, Z.6
  • 11
    • 33845742593 scopus 로고
    • Cognitive and affective responses in attribute-based versus end-benefit oriented advertising
    • (ed. T.C. Kinnear), Proceedings of the Association for Consumer Research
    • MR Lautman, L Percy. Cognitive and affective responses in attribute-based versus end-benefit oriented advertising. In: Advances in Consumer Research, 11 (ed. T.C. Kinnear), Proceedings of the Association for Consumer Research, 1983, pp 11-17.
    • (1983) Advances in Consumer Research , vol.11 , pp. 11-17
    • Lautman, M.R.1    Percy, L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.