Differential impact of Web site content: Exploring the influence of source (public relations versus news), modality, and participation on college students' perceptions

Public Relations Review

Volumn 32, Issue 2, 2006, Pages 177-179

  Kiousis, Spiro ^a   Dimitrova, Daniela V ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Credibility; Interactivity; Modality; Online public relations; Persuasion; Salience

Indexed keywords

EID: 33646521498     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.02.013     Document Type: Article

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