Strategic assessment: The importance of branding in the European beer market

British Food Journal

Volumn 100, Issue 2, 1998, Pages 76-84

  Vrontis, Demetris ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646515165     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070709810204066     Document Type: Review

References (21)

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20. Produkschap voor bier, jaarverslag, 1994.
21. Strategic Assessment for Bass, March 1993, Basingstoke,