The Issue Life-Cycle: Implications for Reputation for Social Performance and Organizational Legitimacy

Corporate Reputation Review

Volumn 6, Issue 1, 2003, Pages 70-81

  Zyglidopoulos, Stelios C ^a  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33646502929     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540191     Document Type: Article

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